Tom Mason · Founder building businesses, products and communities around technology
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Founder · Digital operator · Leeds / LancasterNow: Awareness Marketing just launched · final year at Lancaster Yorkshire Tech Awards 2026 · Rising Star finalist
The record, so far

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Building businesses, products and communities around technology.

On the record Members, features, stages

02 · What I’m BuildingFour Chapters.

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Chapter 01 / 04Founder · Since Aug 2025

AwarenessAI

“I wanted to find out what AI actually says about a business.”

AI visibility technology, research and services. It shows organisations how ChatGPT, Gemini and Perplexity describe, compare and recommend them, and what to change.

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Chapter 02 / 04Co-founder, with Andrew Mason · Launched Oct 2026

Awareness Marketing

“Content used to take me four days a week. Now it takes thirty minutes.”

One place to run content marketing: it researches what to publish, writes articles and social posts in your voice, publishes them and measures what happened.

30 mina week to run content across four brands, down from 3–4 days
Chapter 03 / 04Founder · Since Mar 2026

Connect Lancaster

“At this early stage, everybody’s advice is crucial.”

A technology, innovation and entrepreneurship platform and student community. I built it because I love meeting people and learning from other founders, and relationships are only becoming more important.

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connectlancaster.co.uk
Founder Feature 001 · Murat Kabaoglu
Founder Feature 002 · Jared Iffrig
Chapter 04 / 04Operating role · Since Jan 2026

DarkInvader

Fractional Head of Search & AI Visibility

Search and AI visibility for a cybersecurity company in External Attack Surface Management, working directly with the leadership team, and the new website taken through to launch.

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03Built

Selected Digital Work

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All six, in full →
04Case studies
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05On the record

Talks, Panels, a Book, Research and the People Who Were in the Room.

Speaking · Leeds · April 2026 UKAI and Mindstone meetup. A live AI visibility demonstration.
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Also on record
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The full archive →
In their words

What the People I’ve Worked with Say.

Four LinkedIn recommendations · Nov 2025 – Jan 2026
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06Writing

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The Sunday Signal is my weekly LinkedIn newsletter on AI visibility, generative search and how organisations are discovered and represented through AI systems. It includes the practical Quick Win Sunday series.

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07 · About · Contact

Final-year Business Management and Entrepreneurship student at Lancaster University, building between Leeds and Lancaster.

Let’s talk.