Be the brand
AI recommends.
As discovery shifts from search engines to AI assistants, visibility is no longer enough. AI systems increasingly act as decision-makers, shaping perception and trust long before anyone reaches your website. AwarenessAI helps businesses take control of how AI understands, trusts and recommends their brand.
AI optimisation at a foundational level.
We make sure large language models and AI search systems can clearly interpret who you are, what you do, and why you are credible. This isn't about manipulating rankings — it's about correcting representation, strengthening trust signals, and aligning your digital presence with how AI systems assess legitimacy and authority.
Clarity
Can AI clearly tell who you are, what you do and who you serve?
Consistency
Do your signals agree with each other across every source models read?
Trust
Is your credibility and authority corroborated by evidence AI can verify?
Visibility
Are you present and legible in the places AI systems actually look?
Freshness
Is your information current, maintained and reflective of who you are now?
Technical Foundations
Can systems crawl, parse and resolve your entity without friction?
Together these pillars form a structured framework for how AI models ingest, validate and surface information about your brand.
Organisations where trust matters.
From cybersecurity and professional services to regulated industries and high-consideration purchases — our clients rely on AI systems getting it right.
Founded for accurate AI representation.
AwarenessAI was founded by Tom Mason in August 2025 to address a problem many organisations are only beginning to recognise: how AI systems identify, interpret, evaluate and recommend brands.
Tom's work focuses on how large language models and answer engines resolve entities, infer trust and form confidence when describing businesses — with particular attention to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) as emerging disciplines.
For over a year he has run independent research into generative search behaviour and AI recommendation patterns, using structured prompt testing across leading platforms to observe how clarity, corroboration and entity resolution shape representation. Every AwarenessAI engagement is grounded in that observed behaviour.
More about Tom Mason →AI visibility, answered.
What does AwarenessAI do?
AwarenessAI helps organisations understand and improve how AI systems such as ChatGPT, Gemini and Perplexity describe, rank and recommend them. It is an AI visibility consultancy specialising in Generative Engine Optimisation (GEO).
When was AwarenessAI founded, and by whom?
AwarenessAI was founded by Tom Mason in August 2025, to address how AI systems identify, interpret, evaluate and recommend brands.
What is an AI visibility audit?
An AI visibility audit assesses how AI systems currently represent your business, identifies where you are misunderstood or omitted, and gives you a practical plan to correct and strengthen it. Every recommendation is grounded in observed model behaviour, not assumptions.
How is GEO different from SEO?
Traditional SEO works to rank pages in search results. GEO works to make AI systems describe and recommend you accurately inside their answers. As discovery shifts from search engines to AI assistants, the two increasingly work together.
Be the brand AI recommends.
See how AwarenessAI can correct and strengthen the way AI systems represent your organisation.