I’m in my final year of Business Management and Entrepreneurship at Lancaster University. I founded AwarenessAI while studying.
AwarenessAI is where my reputation started: research into how AI systems describe and recommend organisations, a platform to measure it, and services to improve it. More than 150 brands have now been analysed.
The work has widened from there. I co-founded Awareness Marketing with Andrew Mason, a content marketing platform with digital marketing and website development alongside it. Since January 2026 I’ve led search and AI visibility for DarkInvader on a fractional basis, and took its new website to launch. And I started Connect Lancaster so that students, founders and businesses in the city find each other more easily.
I write The Sunday Signal every week, publish research, and speak when there is something useful to show.
Current Roles
Trajectory
From one company to several kinds of work.
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Working Inside Organisations
Not only start-ups. I’ve worked with small businesses and with larger, more complex institutions.
- Working across stakeholder groups
- Understanding organisational requirements
- Commercial discussions
- Marketing and digital strategy
- Managing relationships
- Delivering practical work
The evidence for all of this is in the work and the archive.
Get in touch →