Speaking — Tom Mason | AI Visibility, GEO & Generative Search Keynotes
Speaking & media

Making AI-led discovery make sense.

AI is rewriting how businesses are found, judged and recommended. I help audiences understand what is actually happening inside generative systems — and what to do about it — translating emerging AI behaviour into language leaders, marketers and founders can act on.

Tom Mason delivering a talk on AI visibility to a seated audience at a UKAI and Mindstone meetup in Leeds
UKAI & Mindstone meetup · Leeds
Keynotes Conference talks Business briefings Podcasts Webinars Panels Workshops University sessions
Talk topics

Sessions, tailored to your audience.

Each talk can be adapted for executives, marketers, founders or students, and runs as a keynote, briefing or hands-on workshop.

Keynote

Be the brand AI recommends

Why AI now forms first impressions before customers arrive, and the practical levers that shape how you are described and recommended.

Briefing

GEO & AEO for business leaders

A plain-English introduction to generative and answer engine optimisation — what's changing in discovery, and where to focus first.

Workshop

How AI talks about your brand

A hands-on session where teams see how AI currently describes them and leave with concrete steps to improve it.

On stage & in the room

From AI meetups, industry programmes to webinars.

I speak and contribute across the UK technology community — including UKAI and Mindstone AI meetups, business and innovation events, and national programmes such as UK Tech Week — connecting research with the people putting it into practice. I also join live webinars and panels, including Eskenzi PR's “How AI Is Shaping Your Brand's Reputation” alongside Censuswide, bringing AI visibility to wider business and marketing audiences.

Mindstone UK Tech Week Eskenzi PR & Marketing
Eskenzi PR live webinar ‘How AI Is Shaping Your Brand’s Reputation’ featuring Tom Mason of AwarenessAI, Mel Johnson-Holliday and Connor Sharp

Grounded in research

Every talk draws on over a year of independent, observational research into how AI systems behave — not hype or speculation.

Practical and clear

Technical behaviour, translated into decisions and next steps a non-technical audience can act on the same week.

Tailored to you

Content shaped to your audience, sector and format, with examples relevant to the people in the room.

Planning an event?

Send your date, format and audience, and I'll come back with availability and a session tailored to your goals.

Invite Tom to speak Explore the research