Lancaster Stingers: from pitch deck to commercial platform · Case study · Tom Mason
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Website design, development & launch · Awareness Marketing

From Pitch Deck to Commercial Platform.

A new website for Lancaster Stingers Golf Club: a credible digital home for sponsors, partners, memberships, merchandise and future commercial growth.

Client
Lancaster Stingers Golf Club
Delivered by
Awareness Marketing
Scope
Design, build, launch
Season
2026/27
Lancaster Stingers · Golf. Culture. Competition.
01 · The challenge

A clear commercial ambition, and no website to carry it.

Sponsor conversations were backed by pitch decks and existing university channels, with no single place that brought the club, its partnerships and its commercial opportunities together.

The club needed more than an information page. It needed a platform that could support commercial conversations and grow with the organisation.

02 · The brief

Less university society, more modern sports brand.

Built around the refreshed identity: introduce the club properly, give existing partners more visibility, make new partnership opportunities easy to understand, support membership and merchandise, and give people clear routes to get in touch.

03 · What Was DeliveredDesigned, Built and Launched.

Structure, page experience and the supporting technical setup.
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Working with Awareness Marketing was a really straightforward process. They understood what we wanted the Stingers to become commercially and built a website that reflects that. We now have a much more professional platform to showcase the club, our partners, memberships and merchandise, and something we can confidently send people to when we are having conversations with potential sponsors and partners.
Rocco JohnsonPresident, Lancaster Stingers
04 · More than a website

The site supports the club’s commercial strategy rather than acting as a brochure. Prospective sponsors have somewhere credible to visit after a conversation or pitch, existing partners are presented professionally, and memberships, merchandise and partnerships sit in one place.

New partners, products, photography and team information can be added without rebuilding the club’s digital presence.

05 · The result

From pitch decks and university channels to one dedicated home for the club’s identity and commercial ambitions, for sponsors, partners, members and supporters alike.

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