From a GEO Score of 22 to 59: How AwarenessAI Helped Avalon Insights Improve Its AI Visibility
How clearer digital signals helped AI systems better understand, describe and evaluate Avalon Insights.
- Client
- Avalon Insights: human-centred AI training, research and consultancy
- Engagement
- AwarenessAI Starter Audit, April 2026, with a like-for-like retest in September 2026
- Headline result
- GEO Score 22 → 59, driven by accuracy and sentiment
01Executive Result
Following the initial AwarenessAI audit and the changes Avalon Insights then made, its AwarenessAI GEO Score rose from 22 to 59 between April and September 2026.
A single 0–100 measure of how effectively AI systems find, describe and recommend a business. Higher is better.
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The rise was driven by stronger accuracy and sentiment. Visibility itself stayed the same: Avalon is now far better understood when named, but is not yet consistently surfaced in broader category recommendations.
02The Initial Challenge
In April, AI systems could find Avalon when asked directly, but described it inconsistently.
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Prompt: “What does Avalon Insights do?”
Gemini said Avalon Insights “primarily refers to two distinct entities”, then discussed an unrelated laboratory AI module alongside the real business.
03What the Audit Identified
One underlying issue: AI systems needed clearer, more consistent evidence of who Avalon is, what it provides, who it serves and why it should be trusted.
04What Changed
Avalon made the changes; AwarenessAI supported implementation, turning findings into practical work.
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05The Retest
Fifteen identical customer-style prompts across ChatGPT and Google Gemini, in April and again in September.
In September, none of the ten branded prompts was negative. Four remained neutral.
06Before and After
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07Commercial Impact
No traffic, lead, revenue or conversion figures were measured in this engagement.
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08Conclusion
The biggest change was not the number. It was how AI systems understood the organisation. By September, every branded prompt avoided a negative classification and 60% were positive.
The next stage is category visibility: strengthening the external authority and category signals that help Avalon get recommended before a customer already knows the name.
AwarenessAI and Avalon Insights are continuing to work together, combining Avalon’s AI training and adoption expertise with AwarenessAI’s AI visibility work.